Tim Cook discusses slump in iPhone purchases May 02 2017
Tim Cook announced today during Q2 call Apple iPhone purchases are at a low due to the increase of future iPhone rumors in 2017.
Tim said the following on the matter.
"I only glanced at it and so I haven't had time to study it, but in general, what we are seeing... we're seeing what we believe to be a pause in purchases on iPhone, which we believe are due to the earlier and much more frequent reports about future iPhones. And so that part is clearly going on, and it could be what's behind the data. I don't know, but we are seeing that, in full transparency."
Time will tell.