Battery Replacment Affecting Sales February 02 2018
"We did it because we thought it was the right thing to do for our customers. I don't know what effect it will have for our investors. It was not in our thought process of deciding to do what we've done."
In the same answer, Cook said the iPhone has fantastic reliability, and that the previously-owned market is continually expanding, with customers handing down older iPhones and using trade-ins to get new devices. Cook said he believes customers handing their devices down is a positive, because "the more people on iPhone, the better."
So if you agree that more iPhones the better like us then we can all be happy with what Apple is doing. For the full article click here https://www.macrumors.com/2018/02/01/apple-battery-replacement-iphone-upgrade-rates/