Battery Replacment Affecting Sales February 02 2018

During today's earnings call covering the first quarter of 2018, Apple CEO Tim Cook was asked whether investors should be concerned about slowing upgrade rates due to Apple's battery replacement program and the fact that consumers may opt to replace their batteries instead of purchasing a new iPhone. In response, Cook said that he couldn't answer because it wasn't something that Apple took into account. Apple "did not consider, in any way, shape, or form, what it would do to upgrade rates," said Cook.
"We did it because we thought it was the right thing to do for our customers. I don't know what effect it will have for our investors. It was not in our thought process of deciding to do what we've done."

In the same answer, Cook said the iPhone has fantastic reliability, and that the previously-owned market is continually expanding, with customers handing down older iPhones and using trade-ins to get new devices. Cook said he believes customers handing their devices down is a positive, because "the more people on iPhone, the better."

So if you agree that more iPhones the better like us then we can all be happy with what Apple is doing. For the full article click here https://www.macrumors.com/2018/02/01/apple-battery-replacement-iphone-upgrade-rates/