Apple And Millenials March 14 2018
MBLM this week published part of its Brand Intimacy 2018 Report, with the preliminary findings focusing on responses from millennials and other young age groups. MBLM surveyed 6,000 consumers and performed 54,000 brand evaluations across 15 total industries in the United States, Mexico, and the United Arab Emirates in order to discover which brands had the deepest emotional connections with respondents. For millennials (typically individuals in their early twenties to late thirties as of 2018), Apple earned the top spot as the most intimate brand in the U.S. In second place was Disney, followed by YouTube, Target, and Amazon. The top four spots last year for millennials were Disney in first, followed by Amazon, Netflix, and then Apple, so the company has climbed and beaten out a few well-known brands this year.
So i guess when people say that Apple is for the younger generation i guess there right i know i fit right in there. For the full article click here https://www.macrumors.com/2018/03/09/apple-top-spot-intimate-brand/