News

College Students Prefer Mac Over PC May 23 2019

Students pursuing higher education prefer to use Macs over PCs, according to new data shared today by Apple device management company Jamf. 71 percent of students surveyed said they would either use a Mac or prefer to use a Mac if cost were not a consideration. At the current time, of those students, 40 percent use a Mac and 60 percent use a PC. 51 percent of current PC users would rather be using a Mac.

67 percent of students surveyed said they would choose or stay with an organization that offered a choice between Mac and PC. 78 percent of students said that it's important for employers to offer their employees a choice between PC and Mac. For the full article click here https://www.macrumors.com/2019/05/23/college-students-prefer-macs-over-pcs/


Apple On The Fortune 500 May 16 2019

Apple has ranked third in the annual Fortune 500 list of the highest-revenue-generating companies based in the United States, with $265.5 billion revenue in fiscal 2018, trailing only Walmart and oil giant ExxonMobil. Apple moved up one spot in this year's rankings, overtaking billionaire investor Warren Buffett's holding company Berkshire Hathaway. Fortune's description of Apple:
Two thousand eighteen will be remembered as the year that Apple first achieved a market value of $1 trillion, as well as when growth in iPhones, Apple's largest single product by far, began to slow. Before the introduction of the iPod—the iPhone's precursor—Apple was a once-exciting computer maker.

Now, only a retailer and an oil company are bigger. Its challenge: as consumers hang onto phones longer, Apple is repositioning itself as a services provider. Already iTunes, Apple Music, iCloud, and cuts from sales in its popular Apple Store generate billions of dollars of sales. For the full article click here https://www.macrumors.com/2019/05/16/apple-fortune-500-2019/


Apple Lowers Trade in Values May 14 2019

Apple recently lowered direct trade-in values for iPhones, providing customers with a maximum of $349 when trading in an iPhone without purchasing a new one at the same time. Apple used to offer a maximum of $500 when doing a direct iPhone trade-in through its trade-in website, and just a few weeks ago, we tested trading in an iPhone X and were offered $500 by Apple.

Today, Apple's maximum price for the same iPhone X is $349. Not all iPhones were worth $500, but for newer models in good condition, Apple was indeed providing credit up to $500 in the form of an Apple gift card that could be put towards a new device purchase.For the full article click here https://www.macrumors.com/2019/05/14/apple-lowers-iphone-trade-in-values/


Apple iPhone XR Battery May 13 2019

Apple has shared a new ad titled "Up Late" on its YouTube channel that promotes the iPhone XR having the "longest battery life in an iPhone ever." The 30-second spot shows various people falling asleep while using an iPhone, including a parking attendant streaming an Inter Milan game, a woman laying on a couch and playing a game, and a man sitting on the end of a bed and watching a baby monitor, setting up the tagline "you'll lose power before it will." 

Image result for iphone xr

iPhone XR has the longest battery life in an iPhone ever," the video description reads. "So whether you're streaming video, watching live sports or playing a game, you'll lose power before your iPhone XR will."  For the full article click here https://www.macrumors.com/2019/05/13/iphone-xr-battery-life-ad/


iPhone XR Dominates Sales April 25 2019

The iPhone XR accounted for 38 percent of all Apple’s US handset sales during the first three months of this this year, according to a market research company. Combined with the iPhone XS and XS Max, these 2018 models totaled 59 percent of all iOS handset sales in the US last quarter.

Long-term iPhone XR demand could eventually lead to greater sales than the iPhone XS.

“iPhone XR continues to dominate US iPhone sales,” said CIRP’s Josh Lowitz in a statement. “It remains the best-selling individual model again this quarter, after launch early in the December 2018 quarter.”


Apple Lawsuit Goes To Trial April 24 2019

A class action lawsuit originally filed against Apple in 2013 over broken iPhone 4, iPhone 4s, and later iPhone 5 power buttons is finally set to proceed to jury trial in San Diego state court beginning October 25, 2019. The lawsuit alleges that Apple knowingly sold the aforementioned iPhone models with "defective" power buttons and refused to properly remedy the issue.

For this, Apple is accused of "deceptive" or "fraudulent" business practices, breach of warranty, and violating multiple California consumer laws. In April 2014, Apple initiated a program offering free repairs of a "small percentage" of iPhone 5 models with power buttons that may "stop working or work intermittently," but the lawsuit alleges that the program went "unnoticed" and began "ten months after the initial complaint in this matter."  For the full article click here https://www.macrumors.com/2019/04/24/iphone-4-4s-5-power-button-defect-trial/


Teens and there iPhones April 09 2019

An incredible 83% of American teens now own an iPhone. That’s according to a recent survey of 8,000 high school students across the United States, 86% of which say that their next smartphone will be made by Apple.The iPhone holds just a 22.35% share of the worldwide smartphone market, according to the latest data from StatCounter. It has been well and truly outsold by Android devices, which command a staggering 75.39% share. But many consider the iPhone to be much cooler. That’s especially true among U.S. teens, who seem to prefer Apple’s handsets over anything else.


Apple Cancels AirPower April 02 2019

Apple canceled AirPower, the charging mat that it first announced in 2017, because of an inability to meet its high standards for hardware, reports TechCrunch. AirPower was designed to charge the Apple Watch, iPhone, and AirPods all at once, but after Apple announced the device in 2017, there were persistent rumors of difficulties and no product ever launched.

Apple says work on the product has been canceled entirely because the company has been unable to achieve what it was aiming for with the AirPower. So what is your opinion. For the full article click here https://www.macrumors.com/2019/03/29/apple-officially-cancels-airpower/


AirPods On Top April 01 2019

AirPods aren’t just a massive hit for Apple, they’re a giant in the overall “wireless hearables” market. According to new research from Counterpoint, AirPods made up a massive 60 percent of the overall market in Q4 2018.

airpods

It would have been even bigger, too, if customers hadn’t been waiting on Apple’s updated AirPods 2 at the time! For the full article click here https://www.cultofmac.com/615798/airpods-are-absolutely-dominating-wireless-headphones-market/


Apple TV+ March 26 2019

Apple yesterday announced its TV subscription service, Apple TV+, at the Steve Jobs Theater in California. This is the long-rumored service that will host Apple's original television shows and films, and be located within the revamped Apple TV app. Apple says that Apple TV+ will be the home for "the world's most creative storytellers," and it will feature original TV shows, movies, and documentaries.

As we've learned over the past few months, original content partners include Oprah Winfrey, Steven Spielberg, Jennifer Aniston, Reese Witherspoon, J.J. Abrams, Jason Momoa, and more. For the full article click here https://www.macrumors.com/2019/03/25/streaming-service-apple-tv/


iPhone To Charge Your Watch March 25 2019

The iPhone coming this fall will of course be able to receive power wirelessly, but it won’t stop there: it’ll also reportedly transmit it. This would allow an Apple Watch to be charged just by placing its on iOS handset. This upcoming device will also reportedly get one of the benefits of USB-C while still holding onto the Lightning connector.

Charging your Apple Watch could become as simple as placing it on your iPhone.

The first iOS devices with Qi inductive charging launched in 2017, but these can only get power this way. The 2019 iPhone will be the first able to transmit it as well, according to a report in macotarka. The Japanese site claims to have received this information from sources in Apple’s component supply chain, as well as the respected analyst Ming-Chi Kuo. For the full article click here https://www.cultofmac.com/614170/2019-iphone-might-charge-apple-watch-wirelessly/


Apple AirPods 2 March 20 2019

Apple today in a press release introduced new second-generation AirPods powered by an Apple-designed H1 chip that enables hands-free "Hey Siri" functionality and up to 50 percent more talk time compared to the original AirPods. Apple says the H1 chip in the new AirPods makes switching between the iPhone, Apple Watch, iPad, or Mac up to two times faster, and enables up to a 1.5x faster connection time for phone calls and up to 30 percent lower gaming latency.

Hands-free Siri allows AirPods users to say "Hey Siri" to change songs, make phone calls, adjust the volume, get directions, and more. So Will these be an improvement or just a money grab. For the full article click here https://www.macrumors.com/2019/03/20/new-airpods-hey-siri/


New iPod Touch March 19 2019

Apple may have plans to announce a new seventh-generation iPod touch in a press release as early as tomorrow.

MacRumors received a tip earlier this month claiming that Apple would announce new iPads, iMacs, and iPods on Monday, Tuesday, and Wednesday of this week, and so far this information has proved to be accurate with the arrival of new iPad Air and iPad mini models on Monday and an iMac refresh today. Naturally, we now expect Apple to introduce a new iPod touch tomorrow. So is this a good move let us know in the comments. For the full article click here https://www.macrumors.com/2019/03/19/new-ipod-touch-as-early-as-tomorrow/


New iPad Mini March 18 2019

Apple today launched a new fifth-generation iPad mini, featuring an upgraded A12 Bionic processor, first-generation Apple Pencil support, a new advanced Retina display panel, and the same $399 price tag as the previous model. Apple says that with the new A12 Bionic chip, the iPad mini now delivers three times the performance and nine times faster graphics.

Meanwhile the advanced Retina display with True Tone technology and wide color support is 25 percent brighter and has the highest pixel density (3 million) of any iPad. For the full article click here https://www.macrumors.com/2019/03/18/apple-announces-new-fifth-generation-ipad-mini-with-apple-pencil-support-revamped-retina-display-and-a12-chip/


Iphone Triple Lens Camera March 15 2019

The next iPhone XS Max and possibly iPhone XS will feature a triple-lens rear camera system within a square bump like the Huawei Mate 20 Pro, according to Japanese blog Mac Otakara, citing information from Chinese suppliers. The report includes a few renders of what the new design could look like. The renders are largely consistent with earlier ones shared by OnLeaks, who also expects at least one 2019 iPhone to have a triple-lens rear camera.

One difference is that the camera lenses are more symmetrically aligned in the renders above, whereas the lenses are asymmetrical in the OnLeaks render. So what do you think. For the full article click here https://www.macrumors.com/2019/03/15/triple-lens-camera-square-bump-iphone-rumor/


New Apple Ipad March 14 2019

Throwing a wrench into rumors, the previously accurate Twitter account CoinX today claimed that Apple plans to release not only a 10.2-inch seventh-generation iPad, but also an entirely new 10.5-inch iPad without Pro branding. The tablets will not be released simultaneously, according to the tweet.

If accurate, Apple could perhaps be planning to release a slightly scaled back version of the existing 10.5-inch iPad Pro, which could allow it to fill a price point between the $329 lower-end iPad and the $799 and up 2018 iPad Pro models.For the full article click here https://www.macrumors.com/2019/03/13/10-2-and-10-5-inch-ipad-rumor/


Apple To Blow You Away March 04 2019

Apple held its annual investor's meeting at its Apple Park campus in Cupertino, California, this morning, where Apple CEO Tim Cook shared some details on Apple's future product plans. As outlined by Bloomberg, Cook said that Apple is "rolling the dice" on some future products that will "blow you away." So do you think Apple will blow us away or will it be the same stuff they always do. For the full article click here https://www.macrumors.com/2019/03/01/tim-cook-apple-investors-meeting/

Apple's Heating iPhone March 01 2019

The foldable smartphone era is in full swing with the recent introductions of the Samsung Galaxy Fold and Huawei Mate X, and while it remains unclear if Apple will follow suit, the company has at least explored ideas related to foldable smartphones in patent applications over the past few years. For example, Apple says the portion of the display that bends could be heated by lighting up the pixels in that area of the screen.

Alternatively, a "heating element or other heating structure" could be used, although Apple wasn't specific. For the full article click here https://www.macrumors.com/2019/02/28/self-heating-foldable-iphone-display-patent/


Apple Watch's Are On Top February 28 2019

Apple Watch maintained pole position in the smartwatch market over last year's fourth quarter as global smartwatch shipments continued to grow, according to the latest research from Strategy Analytics. Apple shipped 9.2 million Apple Watch units during Q4 2018, according to the report, rising 18 percent from 7.8 million units in Q4 2017.

Global smartwatch shipments meanwhile grew 56 percent annually to reach a record 18 million units in the same quarter. For the full article click here https://www.macrumors.com/2019/02/28/apple-watch-sales-half-of-2018-smartwatch-market/


Americans Prefer The iPhone February 27 2019

Americans about to purchase a handset are far more interested in an iPhone than in devices running the rival Android OS, according to a survey done by an industry analysis firm. But the news isn’t all good for Apple. The same survey found only moderate interest in the company’s rumored streaming video service.

iPhone XR screen bezels

The most recent survey of 1,500 U.S. consumers done by Robert W. Baird & Co. found that 15 percent of respondents intend to get a new phone in the next two months, lower than in the past. But there’s a positive for Apple, as 67 percent of those people indicated they plan to get an iPhone. That’s up from about 60 percent in the last two rounds of this survey. For the full article click here https://www.cultofmac.com/609112/survey-baird-iphone-demand-android/


Apple Watch Sleep Tracker February 26 2019

Apple is said to be testing a sleep tracking app for a future Apple Watch, according to a new report today filed by Bloomberg's Mark Gurman. Rival smartwatches from the likes of Fitbit have long touted sleep-tracking capabilities, but Apple's watchOS has never offered a native sleep tracking feature. Initially, this was for good reason: battery life on the first Apple Watch rarely lasted beyond the advertised 18 hours, meaning the device had to be perched on a charging dock as you slept.


However, since the release of the Series 3 and 4 models, many owners find their smartwatches can last two full days or more on a single charge, which has led third-party developers to step in with sleep-tracking apps. For the full article click here https://www.macrumors.com/2019/02/26/apple-testing-sleep-tracking-feature-apple-watch/


Tim Cook's Commencment Speech February 22 2019

Apple CEO Tim Cook is set to deliver Stanford's 2019 commencement speech on Sunday, June 16, the university announced today.

Stanford chose Cook because he has been a "prominent voice on ethics in technologies and businesses," with insights into the challenges facing corporations and society today. According to Stanford, the issues that Cook has raised "dovetail" with the Stanford "Our Vision" planning process which advocates for research on the social and ethical impact of advances in science and tech and makes sure students have the tools to "address societal and ethical impacts of science and technology." For the full article click here https://www.macrumors.com/2019/02/21/tim-cook-stanford-2019-commencement-speech/


Apple's New Credit Card February 21 2019

Apple and investment bank Goldman Sachs plan to launch a joint credit card later this year, according to The Wall Street Journal. The report claims the card will be rolled out to Apple employees for internal testing in the next few weeks and officially launch later this year.

The card would be accessible through the Wallet app on iPhone, potentially with unique features for setting spending goals, tracking rewards, and managing balances. For the full article click here https://www.macrumors.com/2019/02/21/apple-goldman-sachs-credit-card-report/


Apple's New Black AirPods February 20 2019

Apple is planning to release AirPods that feature a new surface coating, wireless charging, and a black color option, according to a report from Taiwanese Economic Daily News.

Apple supplier Inventec has been manufacturing the new AirPods and is ready to ship them in the spring, perhaps alongside the AirPower, which is now in mass production. Economic Daily Times says that the AirPods will be priced the same as the previous version, which was $159 in the United States, though curiously the site suggests the prior pricing was $199. For the full article click here https://www.macrumors.com/2019/02/15/apple-black-airpods-coming-spring/